siew ting foo

May 15, 2024

Asia-Pacific Power List 2024: Siew Ting Foo, HP

Taking on a global role for HP, Foo has reshaped certain functions of the business to deliver growth and better position the technology giant for the future.

Oct 23, 2023

Asia-Pacific Power List 2023: Siew Ting Foo, HP

Combining the longer-term capabilities of purposeful brand building with growth-hacking performance-driving marketing capabilities, Foo has driven progressive business and brand growth for HP.

Jul 7, 2023

The CMO's MO: HP's Siew Ting Foo's Da Vinci-inspired marketing strategies

Thriving in 2023 with the metaverse, AI, agility and artistry, Siew Ting Foo's marketing story goes beyond metrics and KPIs.

Sep 13, 2022

Asia-Pacific Power List 2022: Siew Ting Foo, HP

An accomplished global marketing and innovation leader, Foo is helping to build the global tech brand with a local soul.

May 11, 2022

Why marketers are aggressively building in-house teams

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.