An accomplished global marketing and innovation leader, Foo is helping to build the global tech brand with a local soul.
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Siew Ting Foo: How could the marketing and advertising industry better support diversity, equity and inclusion?
HP’s CMO for Greater Asia on the role of the marketing industry in driving for greater equity.
To cater to a home-bound audience, this marketer pivoted to helping customers adapt, focusing on enhanced digital experience.
Foo has ensured that the legacy technology company remains top-of-mind and even hip, especially with its core consumer base.
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