siew ting foo
Asia-Pacific Power List 2023: Siew Ting Foo, HP
Combining the longer-term capabilities of purposeful brand building with growth-hacking performance-driving marketing capabilities, Foo has driven progressive business and brand growth for HP.
The CMO's MO: HP's Siew Ting Foo's Da Vinci-inspired marketing strategies
Thriving in 2023 with the metaverse, AI, agility and artistry, Siew Ting Foo's marketing story goes beyond metrics and KPIs.
Asia-Pacific Power List 2022: Siew Ting Foo, HP
An accomplished global marketing and innovation leader, Foo is helping to build the global tech brand with a local soul.
Why marketers are aggressively building in-house teams
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Siew Ting Foo: How could the marketing and advertising industry better support diversity, equity and inclusion?
HP’s CMO for Greater Asia on the role of the marketing industry in driving for greater equity.
Asia-Pacific Power List 2021: Siew Ting Foo, HP
To cater to a home-bound audience, this marketer pivoted to helping customers adapt, focusing on enhanced digital experience.
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