May 20, 2020

Facebook ramps up ecommerce play with Shops tool for DTC brands

It is first in package of tools that will be rolled out in coming months.

Dec 14, 2012

BOOK EXCERPT: Unravelling the notion of authenticity in China

A new book, 'Consumers and Individuals in China: Standing Out, Fitting In' by Michael B. Griffiths, director of ethnography at Ogilvy & Mather Greater China, reflects on Chinese reality and challenges many a preconceived idea that its people are not ‘real’ individuals.