shopping festival

Nov 17, 2020

Has China’s anti-consumerism movement hurt this year’s Singles Day sales?

State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.

Nov 29, 2017

Alibaba's CMO on turning 11.11 into 'Christmas'

Chris Tung tells Campaign turning Singles Day from a one-time promotion to a global holiday is perhaps Alibaba's biggest single marketing achievement