Jul 23, 2018

Colour me successful: why it's time to reconsider what your palette is saying

'Millennial pink' may be a fad — but it has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?

Mar 16, 2018

Localisation of marketing is harder than brands may think: Space Doctors CEO

Saying you understand local culture means going way beyond the social media buzz of the day, advises Fiona McNae of culture and semiotics insight firm Space Doctors.

Jul 4, 2014

Semiotics...Wait, don't stop reading!

Don't be put off by the academic name. Semiotics, the study symbols and how we decode the world around us, has direct applicability to marketing. Jessica Kong of Flamingo Singapore explains—in a jargon-free way—what it is and what it can do for brands.