second screen

Jul 22, 2014

Are you second-screen ready?

Five tips for placing smarter TV-plus bets.

May 17, 2012

7 ways marketers are using the mobile screen: JWT

From worrying over divided attention to leveraging the potential of the portable screen, marketers have started linking the ‘second screen’ (tablets and mobile phones) with the ‘first screen’ (TV) to raise levels of engagement.