SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.
Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of ‘aging’.
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