Ryan Higa says he became a YouTube star by accident. But he's now a pro at pleasing not only his audience but also the brands he works with. Campaign Asia-Pacific spoke to Higa in an exclusive interview in Hong Kong’s Google offices after his appearance at the recent Media360Summit.
Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.
SINGAPORE - PC manufacturer Lenovo has appointed We Are Social as its global social media agency of record, following a four-way competitive pitch.
SINGAPORE - Rod Strother, the former regional business director at BBDO Proximity Singapore, has joined sports management consultancy and content provider Catalyst as its general manager for Asia Pacific.
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