The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.
Forget the “sorry”. Were you prepared?
As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
The app is touted as a pocket crisis-management manual.
SINGAPORE - When Filipino fast food chain Jollibee announced that it would be opening in Singapore, it was initially greeted with enthusiasm—until a rumour that the chain would only hire Filipinos went viral and incensed Singaporeans.
BEIJING – Public relations agency Ruder Finn has hired Leon Liu (pictured) as the general manager for its Beijing operation.
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