rilakkumma

7-Eleven launches Rilakkuma campaign to celebrate Japanese character's 10th birthday
Apr 9, 2013
Benjamin Li

7-Eleven launches Rilakkuma campaign to celebrate Japanese character's 10th birthday

HONG KONG - To mark the 10th anniversary of the popular Japanese children's figure Rilakkuma, 7-Eleven has launched a themed marketing campaign to drive visits and sales among fans and collectors.

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