Sep 10, 2018

How it really works... live attendee tracking

Data on how attendees spend their time at events provides valuable insights to organisers.

Dec 12, 2017

How RFID can save Japan from its '2018 issue'

A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.

Dec 8, 2017

Why early tech adopters thrive

Events industry embracing tech tools from other sectors.

Oct 18, 2012

CASE STUDY: Sharing 'Heineken moments' at ATP Tennis Masters

By using radio-frequency identification (RFID) technology, Heineken allow attendees visiting the ATP Shanghai Tennis Masters to share their 'Heineken moments' on their personal Sina Weibo, exposing the offline event to a bigger online audience.