Data on how attendees spend their time at events provides valuable insights to organisers.
A shopper-marketing strategist at Beacon Communications looks on the bright side of a looming crisis for convenience stores.
Events industry embracing tech tools from other sectors.
By using radio-frequency identification (RFID) technology, Heineken allow attendees visiting the ATP Shanghai Tennis Masters to share their 'Heineken moments' on their personal Sina Weibo, exposing the offline event to a bigger online audience.
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