The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.
India, the UK and and France expected to see fastest growth, and the OOH market will revive.
Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.
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