RB's global head of brand experience and design explains why the FMCG sector needs to be dragged kicking and screaming towards an approach based on solutions, not products.
The company behind brands like Durex, Lysol and Mucinex brand is restructuring operations to become less siloed and more efficient.
INDIA - For a country that has 88 million flush toilets, spending only US$62 million a year on toilet care products is "not the greatest combination," according to Ian Bell, head of global home care research at Euromonitor.
INDIA - Reckitt Benckiser has bought Indian company Paras Pharmaceuticals for US$730 million in cash, giving it several high-profile, over-the-counter medicine brands.
NEW DELHI - A bitter fight has erupted between Reckitt and the advertising industry in India over the past month, after the consumer goods company's decision to impose a pitch fee for its media buying business.
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