The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
The media analytics company taps Disney's former regional leader and past Singapore IMDA board member Rob Gilby to lead APAC growth.
The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.
The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.
SINGAPORE - Following allegations of corruption in the Television Audience Measurement (TAM) ratings system in India, mobile measurement applications have started to sprout across the region.
ASIA-PACIFIC - CNN has come out tops in the latest Pan-Asian cross media survey, according to Synovate, the market research firm behind the quarterly statistics.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins