Jun 7, 2022

GroupM sets parameters for new measurement partners in the US

The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.

Oct 14, 2021

Nielsen appoints new APAC president

The media analytics company taps Disney's former regional leader and past Singapore IMDA board member Rob Gilby to lead APAC growth.

Sep 2, 2021

Nielsen loses accreditation for national and local TV in the US

The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.

Aug 29, 2021

NBCUniversal to shake up measurement provider roster

The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.

Mar 18, 2013

Media buyers see scope for television ratings apps

SINGAPORE - Following allegations of corruption in the Television Audience Measurement (TAM) ratings system in India, mobile measurement applications have started to sprout across the region.

Jul 15, 2011

CNN leads the race for news viewers: Synovate

ASIA-PACIFIC - CNN has come out tops in the latest Pan-Asian cross media survey, according to Synovate, the market research firm behind the quarterly statistics.