ratings
Nielsen gets its MRC accreditation back in the US
The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.
GroupM sets parameters for new measurement partners in the US
The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
Nielsen appoints new APAC president
The media analytics company taps Disney's former regional leader and past Singapore IMDA board member Rob Gilby to lead APAC growth.
Nielsen loses accreditation for national and local TV in the US
The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.
NBCUniversal to shake up measurement provider roster
The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.
Media buyers see scope for television ratings apps
SINGAPORE - Following allegations of corruption in the Television Audience Measurement (TAM) ratings system in India, mobile measurement applications have started to sprout across the region.
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