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SINGAPORE - Starcom MediaVest Group (SMG) has appointed former MEC marketing and communications director, Tess Caven (pictured), to the newly created position of human experience strategy leader in Asia-Pacific.
SOUTHEAST ASIA - With a combined GDP of US$1.5 trillion (2008 figures), a population of 588 million and an advertising market worth an estimated $15 billion, brands and media owners are beginning to view Southeast Asia as an attractive market bloc.
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