rajesh mahtani
Sep 16, 2014
The modern pillars of media
Reach, frequency, continuity, impact and share of voice are less relevant today. Here are the five new pillars for planning and delivering campaigns.
Apr 12, 2010
Starcom MediaVest Group hires Tess Caven as human experience strategy leader for Asia-Pacific
SINGAPORE - Starcom MediaVest Group (SMG) has appointed former MEC marketing and communications director, Tess Caven (pictured), to the newly created position of human experience strategy leader in Asia-Pacific.
Feb 2, 2010
Southeast Asia: Benefits & pitfalls of marketing to the region as a bloc
SOUTHEAST ASIA - With a combined GDP of US$1.5 trillion (2008 figures), a population of 588 million and an advertising market worth an estimated $15 billion, brands and media owners are beginning to view Southeast Asia as an attractive market bloc.
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