rajesh mahtani

Sep 16, 2014

The modern pillars of media

Reach, frequency, continuity, impact and share of voice are less relevant today. Here are the five new pillars for planning and delivering campaigns.

Apr 12, 2010

Starcom MediaVest Group hires Tess Caven as human experience strategy leader for Asia-Pacific

SINGAPORE - Starcom MediaVest Group (SMG) has appointed former MEC marketing and communications director, Tess Caven (pictured), to the newly created position of human experience strategy leader in Asia-Pacific.

Feb 2, 2010

Southeast Asia: Benefits & pitfalls of marketing to the region as a bloc

SOUTHEAST ASIA - With a combined GDP of US$1.5 trillion (2008 figures), a population of 588 million and an advertising market worth an estimated $15 billion, brands and media owners are beginning to view Southeast Asia as an attractive market bloc.