programmatic buying

Apr 6, 2017

Japanese advertisers seen unprepared for brand safety threats

Marketers need to factor in the risks as they increase their investment in online branding.

May 29, 2015

Three forces shaping Hong Kong's media landscape

Learn the key digital trends needed to reach this connected island's always-on consumers.

May 11, 2015

Nestlé China builds private trading desk via Mindshare and Miaozhen

BEIJING - Nestlé has worked with Mindshare and Miaozhen Systems to launch a private platform in China that allows programmatic trading of premium inventory with mainstream video publishers such as iQiyi, Sohu, Tencent and Youku.

Mar 9, 2015

CASE STUDY: How DBS HK used data to reduce cost of acquisition

HONG KONG - DBS applied programmatic buying to its digital campaigns and achieved an average CPA (cost per acquisition) of 53 per cent less than the industry average by employing both third-party and internal CRM data.

Nov 26, 2014

Taking the 'Greek' out of programmatic relationships: Webinar highlights

HONG KONG - This morning's finale of Campaign Asia-Pacific's series of webcasts for the year, presented in association with Turn, investigated the key ingredients to optimise not just programmatic buying campaigns, but the whole brand-agency-technology relationship.

Oct 22, 2014

Programmatic buying no solution without data breakthrough

SHANGHAI - Precision targeting cannot happen in China without greater willingness to share data, experts said in a panel discussion organised by AdMaster yesterday.