Marketers need to factor in the risks as they increase their investment in online branding.
Learn the key digital trends needed to reach this connected island's always-on consumers.
BEIJING - Nestlé has worked with Mindshare and Miaozhen Systems to launch a private platform in China that allows programmatic trading of premium inventory with mainstream video publishers such as iQiyi, Sohu, Tencent and Youku.
HONG KONG - DBS applied programmatic buying to its digital campaigns and achieved an average CPA (cost per acquisition) of 53 per cent less than the industry average by employing both third-party and internal CRM data.
HONG KONG - This morning's finale of Campaign Asia-Pacific's series of webcasts for the year, presented in association with Turn, investigated the key ingredients to optimise not just programmatic buying campaigns, but the whole brand-agency-technology relationship.
SHANGHAI - Precision targeting cannot happen in China without greater willingness to share data, experts said in a panel discussion organised by AdMaster yesterday.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins