programmatic advertising
How advertisers are funding record amounts of disinformation
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.
Third of brands to boost programmatic DOOH spend in next 18 months
Survey was conducted among 1,200 advertisers and agencies.
Accenture faces 'conflict of interest' questions over buying programmatic and auditing media
Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.
The potential to fight ad fraud with blockchain
As advertisers struggle to prevent digital ad fraud, blockchain technology holds promise, but still more in theory than practical terms
Q&A with Rahul Vasudev of MediaMath
MediaMath's APAC MD spoke to us about the company's value proposition, its approach to ensuring a healthy ecosystem and where the industry is heading.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
