programmatic advertising

Oct 6, 2023

How advertisers are funding record amounts of disinformation

The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.

Sep 12, 2023

Third of brands to boost programmatic DOOH spend in next 18 months

Survey was conducted among 1,200 advertisers and agencies.

May 25, 2018

Accenture faces 'conflict of interest' questions over buying programmatic and auditing media

Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.

Jul 14, 2017

The potential to fight ad fraud with blockchain

As advertisers struggle to prevent digital ad fraud, blockchain technology holds promise, but still more in theory than practical terms

Jun 16, 2017

Q&A with Rahul Vasudev of MediaMath

MediaMath's APAC MD spoke to us about the company's value proposition, its approach to ensuring a healthy ecosystem and where the industry is heading.