programmatic advertising

May 25, 2018

Accenture faces 'conflict of interest' questions over buying programmatic and auditing media

Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.

Jul 14, 2017

The potential to fight ad fraud with blockchain

As advertisers struggle to prevent digital ad fraud, blockchain technology holds promise, but still more in theory than practical terms

Jun 16, 2017

Q&A with Rahul Vasudev of MediaMath

MediaMath's APAC MD spoke to us about the company's value proposition, its approach to ensuring a healthy ecosystem and where the industry is heading.