The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.
Survey was conducted among 1,200 advertisers and agencies.
Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.
As advertisers struggle to prevent digital ad fraud, blockchain technology holds promise, but still more in theory than practical terms
MediaMath's APAC MD spoke to us about the company's value proposition, its approach to ensuring a healthy ecosystem and where the industry is heading.
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