Home care and grooming segments drive growth, as the consumer goods giant reports a 7% increase in marketing spend in the second quarter of its fiscal year.
In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced.
The FMCG maker combines a rockin' tune, a family of hygiene heroes and a series of unabashed brand plugs into a compelling music video for the Philippines Department of Health.
Chief brand officer said company would continue to drive efficiencies across agency fees, production costs and media spend.
Data science is becoming an increasingly critical weapon for brands to safeguard their future. But to use it effectively requires a sea change in the structure and thinking of an organisation. Are brands aware — and ready — for the scale of the investment?
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