Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.
Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
Blis Futures will only charge APAC advertisers for successful conversions.
BEIJING - China’s advertising market in 2011 will grow by at least 15 per cent, according to advertising agency Charm Communications’ forecast.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins