Aug 12, 2020

Neglecting the future is not an option

Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.

Jan 8, 2020

What a time to be alive

Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.

Jul 7, 2019

Digital advertising to be more than 50% of spend by 2021

TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.

Mar 29, 2017

Blis launches location AI platform

Blis Futures will only charge APAC advertisers for successful conversions.

Feb 25, 2011

China’s advertising spending to rise 15 per cent in 2011: Charm Communications

BEIJING - China’s advertising market in 2011 will grow by at least 15 per cent, according to advertising agency Charm Communications’ forecast.