prediction
Ebiquity: China's media spend growth rates forecasted to lower for 2023 and 2024
TOP OF THE CHARTS: The consultancy’s new research shows that China's advertising market has transitioned from high-speed to a low-growth era, and predicts media cost inflation at 2.65% for 2024, down from its 2023 level.
Neglecting the future is not an option
Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.
What a time to be alive
Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.
Digital advertising to be more than 50% of spend by 2021
TOP OF THE CHARTS: The latest Zenith forecast also predicts slightly lower growth overall in 2019.
Blis launches location AI platform
Blis Futures will only charge APAC advertisers for successful conversions.
China’s advertising spending to rise 15 per cent in 2011: Charm Communications
BEIJING - China’s advertising market in 2011 will grow by at least 15 per cent, according to advertising agency Charm Communications’ forecast.
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