potato

CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound
Jun 14, 2013
Staff

CASE STUDY: How Pepsi & chicken-flavored Lay's potato chips were made tastier than they sound

The snack category is extremely cluttered in China, and any new product, even one as innovative as Lay’s Cola Chicken (a localised chip flavour), needs to do something special to stand out.

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