CASE STUDY: Strong audience data and fast optimisation combined to bring many new users to Bukalapak’s platform.
Google makes a pitch to app developers in the region.
SHANGHAI - Maxus has chosen China to debut a new content division called 'Play', as the lines between creative and media continue to blur.
HONG KONG - HSBC has launched a 'Serious play' campaign to support the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament, which takes place this weekend (22-24 March).
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