Jul 17, 2017

KFC: why making weird products seems to be a global brand strategy

Think the KFC smartphone is weird? You haven't seen anything yet.

Oct 12, 2016

Samsung kills off Note7

Updated: Company has now confirmed it will permanently end production.

Sep 6, 2016

Samsung recall: an exercise in 'bold and brilliant' crisis management

The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.

Jul 11, 2013

Time Out magazine 'loses' cell phone in Shanghai guerrilla campaign

SHANGHAI - Energy BBDO has created a guerrilla marketing stunt to promote the local version of the internationally renowned listing magazine Time Out by purposely 'losing' a cell phone.

Feb 27, 2013

Nokia targets emerging markets with NHN Line deal, new phones

GLOBAL - Struggling Finnish phone maker Nokia has embarked on an aggressive strategy targeting emerging markets, the latest of which involves a tie-up with Japan-based messaging service Line.

Sep 25, 2012

Tech startup Tink Labs hands Fleishman-Hillard AOR title for smartphone rental service

HONG KONG - Fleishman-Hillard has been chosen to provide media relations and communications services for Tink Labs, a company that has introduced a global-first smartphone rental service.