Pedigree takes after Snapchat to create dog filters in a new app launch.
Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.
Mars' Kal Kan takes a sentimental approach to sell food for aged cats.
TOKYO - Aiming to help dog owners easily arrange play dates for their four-legged friends while building an attractive audience for marketers, a small US company is preparing to launch a Japan-specific version of a social app called Meet My Dog.
As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.
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