pet care

Jan 25, 2018

Pedigree makes selfie app and filters for dogs

Pedigree takes after Snapchat to create dog filters in a new app launch.

Jun 1, 2017

Clinic chain uses furry-friend stories to build brand

Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.

Sep 27, 2016

‘Grandpa’ cat highlights longevity of Japanese pets

Mars' Kal Kan takes a sentimental approach to sell food for aged cats.

Jan 8, 2016

Meet My Dog: Social app aims to build segmented community of dog owners in Japan

TOKYO - Aiming to help dog owners easily arrange play dates for their four-legged friends while building an attractive audience for marketers, a small US company is preparing to launch a Japan-specific version of a social app called Meet My Dog.

Mar 2, 2015

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.