performance marketing playbook

Dec 8, 2021

Kraft Heinz Asia CMO: Consider business objectives before investing in new metrics

Marketers should consider which metrics serve to increase sales, market share or penetration, and which are simply "old wine in a new bottle", says Dhiren Amin.

Dec 2, 2021

Highlights from Performance Marketing Playbook

Today's performance-marketing conference has wrapped. Have a look at some of the key takeaways here.