PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.
Hivestack strengthens its demand-side business in the market as agencies invest in fast-growing programmatic DOOH.
TOP OF THE CHARTS: IAB Australia’s inaugural report studying attitudes to programmatic DOOH reveals strong experimentation within the channel, with a lack of understanding holding back regular usage.
The partnership, across Hong Kong and Taiwan, brings together Vpon's location data with the targeting and measurement capabilities of Hivestack's demand side platform.
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