paul gage
Mobile’s growth versus ad dollars spent
ASIA-PACIFIC - Despite the industry’s focus on digital advertising and social media, APAC marketers and advertisers have managed to leave a lot on the table when it comes to an ever more vital and relevant medium: mobile.
Spotify pitches to artists to boost its brand
ASIA-PACIFIC – Digital advertising executives see huge potential in music-streaming service Spotify’s new website for musicians, Spotify Artists, which aims to shed light on how the company’s business model works, how it determines artist payouts and what they can expect to earn as the company grows.
iris restructures to boost operations in Asia-Pacific
ASIA-PACIFIC - iris is set to shift five of its senior management from its London headquarters to Singapore and Sydney to drive growth and investment across the Asia-Pacific region.
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