paul fisher

Jul 29, 2014

Game on: The rise and rise of sports marketing in Asia-Pacific

SECTOR REPORT: With a large fan base and a diverse range of major sporting events taking place each year, the sports sector is a substantial and growing segment in Asia Pacific.

Dec 12, 2012

Paul Fisher leaves IAB to head Nielsen's APMEA business

AUSTRALIA - Paul Fisher has resigned from his role of IAB Australia and will be leaving early 2013 to join Nielsen in March as managing director of its media business across Asia-Pacific, Middle East and Africa, as well as Nielsen’s range of media-measurement solutions.