participation brand index
Oct 10, 2021
Post pandemic, are brands being forgotten?
The latest Participation Brand Index from Iris reveals a crisis in how brands are thought of by consumers.
Feb 6, 2017
Thai consumers eager to participate, Aussies most jaded: Iris
Thai consumers emerged as the most willing to play along with brands, but good luck getting Australian consumers to engage, according to new participation research from Iris.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins