parenting

Aug 27, 2018

Family life has changed. How are ads adapting?

The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.

Sep 11, 2017

The Asian Parent launches 'mumfluencer' network

Southeast Asia's largest parenting website has collected a group of 100 with a user reach of 6.1 million.

Sep 6, 2016

New dads get brutally honest in Aussie campaign on fatherhood

J. Walter Thompson and Beyondblue use comedy to talk about the challenges of fatherhood.

Aug 3, 2015

Wyeth's centennial campaign traces evolution of Chinese parenting

SHANGHAI - Wyeth Nutrition is marking its centennial in China with a focus on the changes in contemporary parenting lifestyles, based on true tales.

Jun 27, 2014

'Director of parenting': The modern Chinese mother's new role

SHANGHAI - This past year has provided several reasons for marketers to adjust their previous perceptions of Chinese mothers as women of the post-'90s and -'80s generations reach child-bearing age. Along with China's latest relaxation of its one-child policy, this will only help drive the maternity-products and babycare industries.

Nov 19, 2013

Unicef enlists KymeChow to urge parents to stop depriving kids of play time

HONG KONG - Kids need time to play and shouldn't have to work quite so hard if they're to grow up healthy, says Unicef's city-wide multimedia campaign.