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Why more brands are finally ditching the perfect-family trope
Mar 13, 2025
Rayhan Wildan Ramadhani

Why more brands are finally ditching the perfect-family trope

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new family dynamics through fresh storytelling.

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