ovum
CEOs who fail to invest in social CRM are missing out: Ovum
MELBOURNE - Research firm Ovum has found that many CEOs and senior executives fail to see how social media adds value to their overall strategy, potentially causing them to fall behind.
Banks should use tablets to connect with consumers: Ovum
MELBOURNE – Wealth management and corporate banking organisations are still not fully leveraging the potential of tablets to better connect with and service their consumers, according to tech analyst firm Ovum.
Emerging-market consumers turn to social media for customer service
GLOBAL - A study by Ovum shows that consumers in emerging markets are more likely than their counterparts in mature markets to turn to social media for customer service.
Mobile instant messaging cost telcos US$14 billion worldwide in 2011 - Ovum
MELBOURNE - Thanks to the increasing popularity of data-based messaging or social messaging, mobile operators lost an estimated US$14 billion in SMS revenues last year, according to technology analyst firm Ovum.
Will the rumoured Facebook phone, “Buffy”, succeed?
GLOBAL – While rumours of the “official” Facebook phone have been in the wind for years, the tech industry seems convinced it is being built by HTC. But can this new entry, codenamed "Buffy", be a success?
Asia-Pacific will download 4.6 billion mobile apps by year's end
MELBOURNE: Smartphone users in Asia-Pacific are expected to have downloaded almost five billion apps by the end of 2011, an increase of 189 per cent from the 1.6 billion apps downloaded in 2010, mobile research firm Ovum has found.
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