Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.
As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.
Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.
Irregular transactions by a performance marketing company within Dentsu's domestic operations re-emphasise the need for greater transparency in a notoriously opaque market.
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