In-house comms heads open up about how PR agencies should communicate more effectively with them.
From the flamboyant ‘90s to the digital metamorphosis of recent years.
Our latest adtech and martech roundup briefs you on news from SpotX, Mobilewalla, Oracle, AdAsia and Withfluence.
Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.
On Tuesday, Oracle hosted a Sunset Soiree at the rooftop of the JW Marriott at Cannes.
Kevin Akeroyd, GM & SVP of Oracle Marketing Cloud, speaks to Campaign Asia-Pacific at Cannes about getting the fundamentals of data correct, before AI comes into the picture.
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