A huge change to Google's indexing makes optimisation for mobile more critical than ever. Here’s what you should do about it.
Two updates to Google AdWords bring advertisers closer to their intended audiences.
ASIA-PACIFIC - Performics, the performance marketing arm of ZenithOptimedia, has won the regional search account for the Marriott Group following a pitch.
Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.
In the upcoming March issue of Campaign Asia-Pacific, Daniel Davies takes a closer look at the relentless growth of consumer data and the subsequent surge of investment as specialist agencies look to impose themselves on the future of optimisation.
With digital media requiring regular optimisation to maximise effectiveness, do current compensation models account for this and are marketers willing to pay?
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