Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
We asked three experts: Is the digital age bringing age-based prejudice?
An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".
Are older workers really as technologically inept and resistant to change as they're made out to be?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins