old

May 16, 2022

Moving campaign talks of Alzheimer's as an illness, not just ageing

Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.

Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Sep 29, 2020

Old enough to know better: Confronting adland’s ageism problem

The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.

Sep 2, 2020

Tackling ageism needs to move up adland’s agenda

WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.

Oct 4, 2017

How bad is ageism in adland?

We asked three experts: Is the digital age bringing age-based prejudice?

Sep 22, 2017

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".