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Moving campaign talks of Alzheimer's as an illness, not just ageing
Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
Campaign Crash Course: Marketing for the silver generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Old enough to know better: Confronting adland’s ageism problem
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
Tackling ageism needs to move up adland’s agenda
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
How bad is ageism in adland?
We asked three experts: Is the digital age bringing age-based prejudice?
How older marketers stay relevant
An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".
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