Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.
WPP CEO Mark Read's inadvertent comments have triggered a necessary debate.
We asked three experts: Is the digital age bringing age-based prejudice?
An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".
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