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Jan 14, 2022

Campaign Crash Course: A conversational commerce primer for brand marketers

While the pandemic may have accelerated ecommerce adoption, the next consumer trend appears to be buying directly from popular chat apps. Here's how brands could tap this online evolution.

Dec 8, 2021

Ogilvy dominates APAC network awards at Campaign AOY

UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon Domlija takes Agency Head of the Year.

Nov 26, 2021

Campaign Crash Course: An introduction to NFTs for marketers

As marketing moves from mass audiences to personalised brand experience and onward toward the metaverse, a raft of global brands have embraced the NFT opportunity. Here's why and how you could too.

Nov 5, 2021

Campaign Crash Course: How to not suck at videoconferencing

By now, one would think agencies have mastered the art of virtual pitching. Not so, says this cheeky lesson from marketing consultancy TrinityP3, which explains how to do it right.

Aug 13, 2021

Campaign Crash Course: How to build a DTC brand

Brands have been rushing to find new ways to reach home-bound consumers as the Covid pandemic has continued to rage. In this lesson, discover how to build a direct-to-consumer brand.

Apr 23, 2021

Campaign Crash Course: How to create an effective B2B strategy

While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.