Report slams grocery and agribusiness brands for hiding behind front groups pushing pseudoscience
As governments around Asia tackle rising obesity levels, food companies are under pressure to make their products healthier.
ASIA-PACIFIC - Coca-Cola's plans to display calorie labeling on the front of all its packaging help to position the brand on the right side of the obesity issue and should promote better nutritional understanding among consumers in Asia, according to a brand consultant.
GLOBAL – On average, 53 per cent of consumers around the world think they’re overweight, an increase from 50 per cent three years ago, according to a study by Nielsen. The Asia-Pacific region is not far behind, with 48 per cent reporting themselves too heavy.
SEOUL - Korean obesity clinic 365mc has appointed TBWA to handle creative and media planning and buying duties after a pitch that also included 4D, the online arm of Havas-owned Euro RSCG Next.
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