obesity
It's not just Coke: Big Food and the new astroturf
Report slams grocery and agribusiness brands for hiding behind front groups pushing pseudoscience
Brands pushed to join battle of the bulge
As governments around Asia tackle rising obesity levels, food companies are under pressure to make their products healthier.
Coca-Cola's labeling decision to drive nutritional understanding in Asia
ASIA-PACIFIC - Coca-Cola's plans to display calorie labeling on the front of all its packaging help to position the brand on the right side of the obesity issue and should promote better nutritional understanding among consumers in Asia, according to a brand consultant.
Consumer study: More than half think they’re fat, want better nutrition info
GLOBAL – On average, 53 per cent of consumers around the world think they’re overweight, an increase from 50 per cent three years ago, according to a study by Nielsen. The Asia-Pacific region is not far behind, with 48 per cent reporting themselves too heavy.
Korean obesity specialist 365mc picks TBWA for creative and media
SEOUL - Korean obesity clinic 365mc has appointed TBWA to handle creative and media planning and buying duties after a pitch that also included 4D, the online arm of Havas-owned Euro RSCG Next.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
