ntuc fairprice

Apr 29, 2021

NTUC FairPrice pivots its messaging toward ‘realistic optimism’

New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.

Jun 1, 2020

NTUC FairPrice has a message for Singapore as circuit breaker lifts

Singapore’s supermarket chain puts out an idealistic ad about ‘values learned’ during the lockdown period. But part of the story is missing.

Aug 15, 2018

NTUC FairPrice supports eye-popping publication Eyeyah

Supermarket chain sponsors graphically intense publication devoted to educating kids about food.

Jul 2, 2015

The little red dot’s big impact

Beyond catering to the island's love of gadgets, brands that make real effort to speak directly to Singaporeans have the best chance to reach the top of the market's ranks.

Sep 26, 2013

Why NTUC FairPrice is embracing digital

SINGAPORE - Singapore-based supermarket chain NTUC FairPrice has launched what it promises to be a significant lineup of original content for Food For Life TV, a food channel that can be viewed anywhere via the internet.

Jun 27, 2013

Havas Media and Havas Wordwide tipped to retain $18.6 million NTUC FairPrice account

SINGAPORE - Local supermarket chain NTUC Fairprice has retained Havas Media for its media business, while Havas Worldwide has bagged creative duties, according to multiple sources close to the pitch.