Sep 5, 2016

Nicorette to work with BBDO to build brand in Japan

Johnson & Johnson awarded BBDO the business without a pitch.

Mar 27, 2012

JWT wins two Johnson & Johnson Pacific brands in Australia

AUSTRALIA - Johnson & Johnson has appointed JWT Sydney to manage creative for Nicorette and Regaine in Australia.

Jul 8, 2011

CASE STUDY: How search got Malaysian smokers to quit

Smoking cessation aid Nicorette nicotine chewing gum partnered up with Universal McCann to face down market competition and encourage smokers to quit using the brand's signature product.