Jun 19, 2022

MullenLowe assists mothers reentering the workforce with ‘Momternship’ program

The initiative aims to help moms get back to work, build confidence, gain new skills needed in the more modern workforce and apply them in a supportive environment.

May 19, 2022

Dove creates a multitasking metaverse experience for busy moms

AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?

Nov 23, 2021

How brands are failing to connect with millennial mothers

Millennial mothers in Asia are voicing their needs, accomplishments and worries unlike any previous generation. Yet brands are not sensibly tapping into this group.

Jun 2, 2016

How brands can help mums deal with guilt: MullenLowe

While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?

Jul 23, 2015

Motherhood: The pursuit of modern

Attention planners: There's far more to mothers than you seem to be aware of. Here, Emma Gage of Flamingo attempts to cure you of your reductionist viewpoint and clue you in to the difficult—and evolving—challenge of being a modern mum.

Jul 8, 2014

Asia's millennial moms aren't all 'Tigers'

Six key findings for brands looking to communicate with Millennial Moms and three action points for marketers.