While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?
Attention planners: There's far more to mothers than you seem to be aware of. Here, Emma Gage of Flamingo attempts to cure you of your reductionist viewpoint and clue you in to the difficult—and evolving—challenge of being a modern mum.
Six key findings for brands looking to communicate with Millennial Moms and three action points for marketers.
SHANGHAI - A large-scale integrated ‘We are parents too’ campaign by Tribal Worldwide has kicked off the official China launch of Fonterra's dairy brand Anchor, which the company previously supplied mainly to airlines, hotels and restaurants.
Cater to a 'mumsumer', and you can become the go-to brand that caters to her entire family—and every other mom she recommends you to.
Campaign Asia-Pacific, in association with GroupM, hosted the Media360Asia Charity Dinner in Hong Kong Wednesday evening after the first Media360Asia summit. Profits from the event, as well as the proceeds of a charity auction—US$40,898 all told—went to Mother’s Choice, which provides and promotes loving, nurturing care for babies, children, and single girls and their families facing crisis pregnancies.
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