CAMPAIGN CHINA EXCLUSIVE: Mobvista CEO and co-founder Clement Cao explains the reasoning behind the company's $220 million acquisition of the China-based third-party mobile measurement and martech company.
TECH BITES: Mobvista will now umbrella its client services under the Nativex brand.
SINGAPORE - With consumers receptive to native mobile ads, Chinese ad platform Mobvista is making serious moves to expand its presence beyond its home market. The company’s VP of business development Yuan Xi breaks down the game plan for Campaign Asia-Pacific.
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