In nine months, Mindshare Asia Pacific's in-house trainers have delivered 25 workshops to 350-plus participants across 15 cities as the agency has sought to better address employee wellness.
SINGAPORE - Consumers in APAC are more likely to be receptive to digitally connected products and the Internet of Things than their counterparts around the world, according to new research from Mindshare.
SINGAPORE - Brands should not launch purely mobile campaigns but couple their mobile efforts with other medie in an integrated fashion, according to mobile-marketing experts from ESPN and Disney.
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