messaging apps

Mar 18, 2021

AirAsia claims its media business is taking flight

The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.

Sep 29, 2016

Brands need to adapt to grab messaging-app opportunities: Forrester

With more than 3 billion consumers spending time on messaging apps, brands are facing a whole new set of marketing opportunities and challenges, says research firm Forrester.