After a sleepless night for most delegates, a team mentored by Charlie Newbery of Red Fuse Communications won the 2014 edition of MediaWorks thanks to a proposal that would amplify the Tuborg brand every week for a year.
The 2014 edition of MediaWorks, held last week in Bali, saw 11 teams of 116 rising stars work on a brief for Carlsberg's Tuborg brand during an intense four-day workshop alongside industry mentors. Please see the related-article links at the bottom of the page for more information.
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