INSPIRATION STATION: McCann Shanghai pulls a charming and timely experiential campaign. We're toasting to their creativity and innovation.
For a new campaign for juice brand Innocent, McCann Shanghai profiles Amy, a character based on a real-life person at the agency who is unable to bear the sight (or smell) of fruit.
Chevy's inaugural brand film for its upscale 'Black Bowtie' series in China by McCann Shanghai equates the colour black with raw power and energy.
SHANGHAI - In another blow to McCann China, Carol Lam, chief creative officer and managing director of McCann Shanghai, has confirmed her resignation today and will depart in mid-August.
SHANGHAI - Japanese electronic giant Panasonic has chosen McCann Shanghai to handle its Olympic sponsorship duties in China. The win follows a five-way pitch against undisclosed Japanese and 4A agencies last month.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins