marketers forum

May 19, 2016

MARKETERS FORUM: Branded content is good, but not a silver bullet

Fears of ad blocking and the rise of advertising aversion have helped build the hype around branded content. But is it effective enough to be marketing’s legendary silver bullet?

Mar 21, 2014

Big data: Broader picture enables greater focus

MARKETERS FORUM: With a wide range of data and analytics platforms on offer, how do marketers turn captured information into actionable insights and how important is it to their creative process?

Jan 17, 2011

Is procurement damaging the creative?

Some agencies argue bringing procurement into the client/ agency relationship devalues the creative process and puts too much emphasis on back-office duties. Are they right?