margaret manning
Can Twitter’s 'live connection to culture' keep it alive?
SINGAPORE - If there is one bright spot amidst Twitter’s ongoing woes with Wall Street, it's that advertiser revenue is up and brands are buying in. But will that be enough? The company’s vice president of global online sales, Richard Alfonsi, makes the platform's case.
Adam Sefton rejoins Reading Room to aid international expansion
SINGAPORE – Reading Room, the full-service digital agency, which has done work for a host of brands including Philips, Skoda and Pernod Ricard has hired former R/GA London planning director Adam Sefton as its chief strategy officer.
OPINION: The game's changing for digital marketing
Margaret Manning, CEO of Reading Room, warns that digital marketing is no longer about gimmicks. Rather, it is now a seamless part of the consumer's lifestyle and so should be integrated into the marketer's portfolio.
Digital agency Reading Room opens in Singapore
SINGAPORE – Digital agency Reading Room has opened an office in Singapore as part of a wider expansion into Asia.
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