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Group M to shift agencies to country-level profit and loss model from 2024
Global CEO Christian Juhl confirmed the move this week.
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to slash advertising's carbon footprint.
WPP falls 15% in Q2 as creative holds up better than media during Covid-19
Global headcount falls by 5,000, as network writes down Y&R acquisition.
GroupM relaunches its search agency in Australia
SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.
Digital's role to skyrocket globally: Group M
GLOBAL - GroupM has forecast an increasingly key role for digital advertising over the next two years.
Unilever to invest US$6.7 million to bring Got Talent to Thailand
BANGKOK - To mark its 80th anniversary in Thailand, Unilever Thai Trading will invest Bt 200 million (approx US$6.7 million) to bring the local version of Freemantle Media's 'Got Talent' to the Kingdom.
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