The petrol company aims to sell three types of coffee branded like gasoline varieties at its convenience stores nationwide.
Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.
The upstart in this 'blue versus green' battle for mug-share has interesting differentiators, from pricing to experience and a focus on the workplace, Jerry Clode argues.
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