Dec 17, 2020

‘Problematic’ JD Finance ad causes netizen uproar

JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.

Dec 15, 2020

The challenge of Chinese lower-tier cities for luxury brands

Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability.