Victora Tang, the daughter of Sir David Tang, will be the latest face for the Mandarin Oriental fan campaign, 20 years after the senior Tang was photographed as the first 'fan'.
HONG KONG - Mandarin Oriental is celebrating its 50th anniversary this October, and London Advertising commissioned pop art guru Sir Peter Blake to create a colourful collage of some of the brand's celebrity fans, 10 of whom will attend the hotel’s first celebration event here in October.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
GLOBAL - London Advertising, with the support of the UK government, is launching a new initiative for young and hungry digital talent, offering US$155,000 (£100,000) in startup funds to set up a new global digital agency under its wings.
HONG KONG - Mandarin Oriental has signed up multi-award winning Hong Kong actress and singer Karen Mok as its latest 'celebrity fan' in its US$6 million global advertising campaign, 'He’s a Fan/She’s a Fan'.
GLOBAL - Having been bankrupt just two years ago, British premium tableware and home accessories brand Wedgwood is back, and has launched a new global ad campaign, entitled ‘At home in the finest homes’.
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